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Direct Response Marketing Manager POSTED: Sep 07 Salary: Open Location: Cleveland, Ohio Employer: www.crain.com Type: Full Time - Experienced Category: Direct Marketing/CRM/Database Required Education: 4 Year Degree

Job Title: Direct Response Marketing Manager Publication Information: Entering its fourth decade of service to Northeast Ohio, Crain's Cleveland Business is the preeminent source for news, analysis, commentary and data essential for top executives and business owners. Named Ohio's best business publication several times, Crain's Cleveland Business is much more than a valued, trusted weekly business newspaper. Each work day, the editorial team produces two digital news reports that are opened at rates unheard of in email market communication, and once a week produces a special digital collection of news and commentary designed specifically for the region's small-business owners and managers - and those who sell to them. Crain's Cleveland Business also creates and stages a robust collection of B-to-B events, from gala awards dinners to in-depth, topical breakfast gatherings. Its editors and reporters specialize in all major sectors of the region's economy: real estate, manufacturing, healthcare, finance, government, law, higher education, and more. Busy executives and managers know they can rely on Crain's to get business news that is simply not available from any other source in the regional market. Core responsibilities include: ? Acquisition and retention of controlled subscribers ? Devise and implement campaign testing, targeting, and segmentation to maximize subscription order conversion ? Preparing and filing BPA statements and overseeing annual audits ? Identifying lists and databases for potential subscribers ? Print order and fulfillment ? Engage with publishers to establish goals and plans for each product ? Strategically analyze and interpret all audience data (including, but not limited to, print promotion analyses, web analytics, digital and total audience analysis)

Position Requirements: ? 3 ? 5 years + of marketing / circulation experience ? Bachelor?s degree in marketing / media or related field ? Creative mindset with a knack for innovation and trying new things ? Passion for marketing and the media business ? Experience with fulfillment vendors / systems ? Dynamic and results-oriented individual, with a leadership mentality ? Strong analytical skills with a natural drive for achieving results ? Passionate about the customer experience and ability to see things from a customer's perspective ? Proactive team player with strong communication skills and a solutions-oriented mindset ? Web analytics experience ? Knowledge of BPA and circulation audits is desirable Company Overview: Crain Communications Inc offers a competitive salary, a generous benefits package, profit sharing, and a friendly work environment. CCI is one of the largest privately-owned business publishers in the U.S. with over 30 leading business, trade and consumer titles in North America and Europe. As an authoritative source of vital news and information to industry leaders and consumers worldwide, each of the company's newspapers, magazines and electronic news sites have become required reading in their respective sector of business and consumer market. Providing unmatched value and award-winning editorial excellence, the company is respected for its dependable journalism which readers have relied upon for over 90 years. To apply for this position please visit our website at www.crain.com and search under the employment section. We thank you for your interest in Crain Communications and invite you to visit our website as positions are updated regularly. Crain Communications is an Equal Opportunity Employer.

www.crain.com

Cleveland OH

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Source: http://careerlink.marketing.org/jobs/4907277/direct-response-marketing-manager

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